Pillsbury United Launches Justice Built Communities Initiative

Rendering of street life on a revitalized W Broadway Ave

MINNEAPOLIS, Minn. (May 25, 2021) – Pillsbury United Communities (Pillsbury United), an agency with a 140-year legacy of recognizing and amplifying the assets and aspirations of the communities living in historically underinvested neighborhoods across Minneapolis, today announced the launch of the Justice Built Communities (JBC) initiative. JBC will leverage land, labor, entrepreneurship and capital to build equitable economic development for Black residents across the region starting in north Minneapolis. The initiative will be powered by a network of regional and neighborhood partners.

As a first step, JBC will purchase vacant land, buildings, and other disused properties for neighborhood redevelopment. It closed on its first property earlier this month when it purchased the old O’Reilly Auto Parts property at 1601 and 1625 West Broadway along with the adjacent property at 1622 Golden Valley Road, Minneapolis. JBC will use a community-centered design process to inform the redevelopment plans, which will provide opportunities, guidance and financial support to help local, Black-owned enterprises get established and grow. Over time, JBC will bridge land ownership back to local entrepreneurs to build generational wealth.

Pillsbury United has already raised $6 million for the JBC startup fund and intends to raise an additional $14 million through philanthropy and program/mission-related related investments by end of year for acquisition of neglected properties and pre-development capital. Initial investors include US Bank Foundation, Bank of America, GHR Foundation, Margaret A Cargill Fund of the Minneapolis Foundation, Target Foundation, Opus Foundation and Otto Bremer Trust. A variety of innovative financial structures including debt, equity, and NMTC will be used for project-specific development costs.

The initiative’s work will be co-designed and developed through Northside business and neighborhood associations including Folwell Neighborhood Association, Jordan Area Community Council, Hawthorne Neighborhood Council, and West Broadway Business and Area Coalition. Local artists will be engaged to beautify the areas before, during and after projects break ground. As properties are developed, Black entrepreneurs step in and take over: bringing goods and services to local residents, job opportunities to youth and adults, and prosperity to families.

“Our mission is to create a just society where every person has personal, social and economic power,” said Adair Mosley, President & CEO of Pillsbury United Communities. “The disruptive forces of 2020 showed the inequity of a system built on racist policies and practices as well as the need to act with urgency to equitably rebuild. JBC will prioritize strategies that ensure the people who were part of the history of our communities are also part of the future. We envision thriving commercial nodes anchored by local businesses and green spaces, safe and stable neighborhoods, and meaningful work and wealth-building opportunities that close racial disparities.”

Minnesota’s Black residents face the worst economic disparities in the nation. Minnesota ranks at the bottom for racial gaps in high school graduation, homeownership and household income. These inequities have been concentrated on Minneapolis’s Northside by decades of systemic disinvestment.

“Today we see the impact of inequitable development in North Loop, a Northside neighborhood adjacent to downtown,” said Jimmy Loyd who serves as Senior Director of Community Development at Pillsbury United. “While real estate activity in North has largely been stagnant, North Loop has seen $1.2B in real estate sales since 2015. That’s created rapid gentrification on the edges of North, and now this boom encroaches deeper into the neighborhood. As properties along Plymouth Avenue and other major corridors are bought up, vulnerable residents are threatened by displacement as outsiders benefit. JBC aims to reverse this concerning trend and support Northside neighborhoods’ vision for their own future.”

Learn more at justicebuiltcommunities.org.

About Pillsbury United Communities

Pillsbury United builds community by co-creating enduring change toward a just society where every person has personal, social, and economic power. Its united system of programs, neighborhood centers, social enterprises, and partnerships connects individuals and their families across the region. Program areas include community health, food accessibility, family stabilization, creative placemaking, community voice, civic engagement, education, career and future readiness, and economic mobility.

Pillsbury United serves the Black, Brown, Indigenous, immigrant, and working-class residents of Minneapolis striving to build better lives and communities for their families in spite of racism, poverty, and other systemic barriers. Priority neighborhoods include Cedar Riverside, Phillips, and Powderhorn in South Minneapolis and Near North and Webber-Camden in North Minneapolis.

Data science, human services elevated within Pillsbury United leadership

An update from our leadership team

Pillsbury United Communities is pleased to announce several key moves in the agency’s executive leadership team, including the creation of a new executive-level position centered around data science and evaluation.

Tsega Tamene has stepped into the newly established role of Head of Data Science & Evaluation. In this role, she stewards Pillsbury United’s vision and strategy to activate data for impact—transforming how the agency defines, captures, and implements data toward systems change. She previously served as Senior Director of Population Health.

“Data will drive the evolution of our organization and our transformative impact in community,” says Adair Mosley, President & CEO of Pillsbury United Communities. “Pillsbury United Communities seeks to have a population-level impact on systems that create more equitable and just outcomes for our communities. Tsega, with her population health background, will drive upstream change and targeted and predictive program and services.”

Accompanying this new role, several additional Pillsbury United leaders have been named to new or elevated roles.

Ethan Neal has been named to the newly created position of Director of Food Systems. In this role, he oversees all of the agency’s food programs, including food shelves, community meal programs, and urban agriculture, and he drives all of the agency’s efforts towards the creation of a local, sustainable, equitable food system. He previously served as Food Systems Manager.

Awol Windissa has been named to the position of Director of Community Health. In this role, he oversees all community health and wellness programs, with a particular focus on removing barriers to health; promoting wellness; reducing disparities; and implementing place-based, community-centered and culturally-relevant approaches. Awol previously served as Community Health Manager at Brian Coyle Center.

Additionally, current leadership team members Miski Abdulle and Vickie Besch have received promotions to Director of Immigrant Services and Director of Community Accessibility, respectively.

Click here to view Pillsbury United’s strategic framework and learn more about our agency’s strategic priorities.

Food shelves meeting the challenge of COVID-19

Food shelf worker distributing produce to community members

As we reach the first anniversary of COVID lockdowns, it’s worth looking back at the vital response of our food shelves at Brian Coyle Center and Waite House—and the huge efforts they’ve undertaken to show up for the communities that have been hit the hardest in our city.

It’s hard to fathom the scale of their effort. When the first wave of stay-at-home orders began, our food shelves were serving more than three times their usual volume. We were serving more households, and more frequently, than ever before. We kept up that pace all year—and by the end of December, we had distributed nearly one million pounds of food to our neighbors.

“What we have to understand is the operational context of that volume,” says Ethan Neal, Director of Food Systems at Pillsbury United Communities. With changes to the food shelf’s operational model to facilitate social distancing, staff took on a more active role in packaging and distributing food to clients. “That’s a lot of pounds of food on the backs of our people,” Ethan says.

This was a truly unprecedented effort for Pillsbury United Communities. Here’s more about how we stepped up to the challenge—and how you can help us continue this work in 2021 and beyond.

A creative approach in times of crisis

Social distancing guidelines required our team to physically reimagine our food shelves—finding new spaces, and creatively repurposing others. At Waite House, the food shelf team expanded to utilize space in an unused gymnasium.

“We started seeing such an influx in the number of people we were serving,” Ethan says, “That we needed to stretch our legs and utilize one of the largest properties in Minneapolis Parks & Rec.”

And with the lockdowns also affecting our neighbors’ access to essential hygiene items, our food shelves significantly expanded their offerings of diapers, feminine hygiene products, and other household necessities. At Brian Coyle Center, we partnered with our neighbors across the street at Mixed Blood Theatre to organize essential supply drives as a supplement to our food assistance.

“We became much more than just a food shelf,” Ethan says, “and I think that evolution was important in our response.”

Justice and equity in food access

And while COVID-19 forced our team to think creatively and reimagine their work, it also underscored the importance of several long-standing commitments for our agency’s food programs.

“When you think of a food shelf, you think of a model that’s based on canned food drives,” Ethan says. “At Pillsbury United, we’ve pledged a lot of our dollars to source healthy, culturally specific foods to serve our communities.” That means more access to fresh produce, as well as culturally relevant staples that reflect the tastes of our Native, Latin American, and East African neighbors.

“[As an agency] we talk about food justice and equity,” says Jovita Morales, food shelf coordinator at Waite House. “And if we don’t reflect our diversity in our food shelves, that’s not equity.”

“And you don’t see that everywhere,” adds Luz Francisco, building and volunteer coordinator at Waite House. “People in the community can come to us and know that we have foods they’ll want to eat.”

This approach was central to our work pre-COVID, and only became more urgent in response to the pandemic. To that end, we redoubled our commitment to urban agriculture across our entire food system and installed a walk-in cooler at the Waite House food shelf to house more fresh produce. And for those culturally specific preferences that our food bank partners couldn’t meet, we established new relationships with local, minority-owned grocery stores to help fill the gap.

How you can help

There is so much more to be said about the vital response of our food shelves and our many other staff providing essential, frontline services.

Today, you can help support this work with a financial contribution. During the month of March, our partners at Minnesota FoodShare are offering a partial match for all donations to Pillsbury United food shelves. If you’re able, please give today. 

Food assistance is available via the food shelves at Waite House and Brian Coyle Center, as well as via our community meal programs at Waite House and Oak Park Center

Jihan Rashid named Director of Community Health Worker Hub

Community health worker and community members meeting outside Brian Coyle Center

MINNEAPOLIS, Minn. — Pillsbury United Communities has named Jihan Rashid as Director of Community Health Worker Hub.

In this role, Jihan will oversee the agency’s Community Health Worker Hub, a new initiative aimed at elevating the role of community health workers in providing culturally informed, holistic, and coordinated care for communities that have been historically underserved by traditional health care systems.

As part of this effort, Jihan will drive the agency’s adoption of the Pathways Community HUB framework, a certified, evidence-based model for community care coordination that will reduce costs, improve health care outcomes, and center the cultural knowledge of community health workers. This work is being undertaken in partnership with Blue Cross Blue Shield, the Minnesota Community Health Worker Alliance, and many local health care systems.

“The Pathways Community HUB’s care coordination system is vital for our communities,” said Rashid, “Because it centers strong community relationships through community health workers, upholds accountability for outcome of health and wellness services, and emphasizes care for the most vulnerable in our communities.

“Jihan brings to Pillsbury United a breadth of experience in public health, Medicaid transformation, coalition-building, and community participation in systems change,” said Tsega Tamene, Senior Director of Population Health at Pillsbury United Communities. “She understands the critical gaps and opportunities in healthcare sustainability. We are excited for her vision and leadership to drive this work.”

Jihan has been committed to public health since high school and has worked with a vast array of public health issues (including nutrition, HIV, lead exposure, and air pollution) through research, program management, and public health education.

In her past role as a program coordinator with the Somali Health Board, Jihan facilitated a one-of-a-kind community-led health model, supporting it from its infancy to its establishment as a community-based organization. Subsequently, she drove the establishment of a coalition of like-minded community health boards to collaborate across communities. In addition to her work in program management, community engagement, research and policy-system advocacy, she has also worked as a caregiver, tutor, peer educator, and victim advocate.

Summer 2020: youth programs by the numbers

Summer 2020—and our agency’s summer youth programs—have officially wrapped up. As you can expect in light of a post-COVID world, programming these past few months has looked quite different compared to summers past. Yet despite the added challenges of navigating daily life during a global pandemic, our young folks still took the time to learn and develop their personal and professional skillsets, create powerful multimedia content, and step up to support their community.

Here’s a quick breakdown of what our young folks were up to in summer 2020:

  • 19 urban agriculture interns, in partnership with the Minnesota Landscape Arboretum’s Growing Good initiative, learned how to grow and cook their own food from home!
  • 14 food shelf interns helped neighbors meet their essential needs surrounding food access and crucial services by running our food shelves, making and serving hot meals, and delivering food parcels and prescriptions to elders and families
  • 8 Roots for the Home Team interns grew produce and designed a signature salad using culturally relevant and locally grown ingredients. The cancellation of summer baseball meant they couldn’t sell their salads at Twins games, as in past summers—so instead, they partnered with Open Arms to prepare and distribute fresh salads to thousands of individuals living with chronic illness across the Twin Cities Metro.
  • 7 youth researchers examined issues pertaining to mental health and addiction in the Phillips community, deepening their civic engagement and sense of community connection.
  • Plus 73 paid interns hosted at Pillsbury United social enterprises, including:
    • Sisterhood Boutique, our youth-managed fashion consignment store in Cedar Riverside, where young women cultivated their business savvy and leadership skills;
    • KRSM Radio, our radio station in the Phillips community, where youth learned audio production skills (including podcasting and DJing) to share their reflections on the death of George Floyd, COVID-19, and other issues that matter to them.
    • Brian Coyle Best Buy Teen Tech Center, a space for young people in the Cedar Riverside neighborhood to explore their digital creativity.

All in all, we got the opportunity to work with 121 talented and hard-working young people this summer, engaging them in a mix of virtual and in-person programming across our various agency sites and programs.

While these programs provided valuable opportunities for growth and development, what’s also important—if not more important—is that these programs provided safe and supportive spaces for young people to socially connect and express themselves. As we enter into the new school year with the uncertainty of a socially distanced “new normal,” the power of those connections can’t be overstated.

What we need from you now

Community member carrying kid on shoulders at Open Streets on Broadway Ave

The compounding effects of intersectional oppression are prominently on display right now. We have an uncontrolled pandemic, on top of the longtime public health crisis that is institutionalized racism. Our democracy is under threat. People are unhoused in record numbers. Gaps in wealth, health, and educational outcomes between the haves and have-nots in our communities are widening even further.

Reimagined systems are desperately needed, and Pillsbury United Communities is heeding that call. Through the lens of people, place, and prosperity, our leaders are aggressively advocating for upstream change that will build long term power in our communities. Additionally, our agency has launched a public policy team and a community development corporation to reimagine the structures that govern our day to day lives.

While we use our institutional power to lay a foundation for long-term change, we remain committed to immediate and short-term relief for those who’ve long borne the brunt of our country’s violent and inequitable systems. We must be responsive to the needs of today without settling for them as permanent fixtures of life in our city.

We hope you’ll join us in seeking justice. For advice on where to start, we’ve asked a few of our leaders to share their wisdom.

Tsega Tamene, Senior Director of Population Health

Tsega Tamene

COVID-19 has been a truth teller. It has exposed what was already in plain sight to many of us. Black, Indigenous, and communities of color have experienced the disparate economic, health, and psychosocial impacts of racism well before, starkly during, and very well likely after this pandemic—unless we choose a different world.

We must reimagine, redesign, and transform systems toward health justice. In doing so, we must fundamentally shift how we think, speak, and act about health and health inequities. Namely, we must shift from treating health as a commodity to health as a human right. Shift now by:

  • Supporting frontline workers like ours who everyday disrupt health inequities that are driven by social and structural harms rooted in racism (not naturally occurring biological difference or individual behavior).
  • Lifting up local wellness and healing justice practitioners who identify as Black, Indigenous, or People of Color (BIPOC).
  • Joining policy advocacy efforts calling for the transformation of our healthcare payment system to prioritize the health of all people. Amplifying the voices of community health workers, doulas, and other critical roles who are lesser valued by existing payment models.
  • Learning more about the history of medicine and racism’s impact on health.
  • Studying yourself to heal yourself. Exploring your racialized trauma and your role(s) in social change.

Faye Price & Noel Raymond, Co-Artistic Directors, Pillsbury House + Theatre

Faye Price - headshot

Faye Price

At Pillsbury House + Theatre, we employ roughly 300, mostly-BIPOC artists every year. Those folks, and the entire creative workforce, are extremely economically unstable right now because of the pandemic. This is a workforce that has been decimated like the restaurant industry.

Our artists are often activists who highlight systemic inequities and cast visions for liberation. They are called to do that imagining regardless of compensation. We need them right now more than ever, and many are being asked to do cultural labor unpaid. There is an expectation that they will always be here, but they won’t if we don’t act. Act now by:

Noel Raymond - headshot

Noel Raymond

  • Hiring an artist. Pay them generously for their time.
  • Donating to a nonprofit’s commissioning fund, so that they are able to hire artists (we have one here at PHT). If you run a nonprofit or work for one, create a commissioning fund and embed artists into your work, minimizing arduous reporting requirements and maximizing compensation.
  • Contacting your member of Congress and tell them to support the Mixed Earner Unemployment Assistance Act of 2020.

Julie Graves, Senior Director of Youth & Future

Julie Graves headshot

Julie Graves

We have built our systems and models of youth programming to complement school models. For better or worse, we live in the tangled webs of integrated systems. When Minneapolis Public Schools change their offerings, we have to pivot too. With school not returning to the status quo this fall, these structures that we’ve played off of always, don’t exist anymore. We have to figure out new ways of engaging our young people and supporting their families in the process. We have to do so in the midst of so much uncertainty about the future of school day education—this year and beyond.

Funding for youth programming in Minneapolis, particularly K-5, has been decimated in the last decade. Our stressed, barebones system of out-of-school youth programming is now being asked to completely reinvent the way it operates to support entirely new needs. We need to return to a system where every child and family has access to a community center that offers a holistic, integrated model of support—tutoring, entertainment, meals, space to just be together.

Support this work by donating to the chronically underfunded community centers, like Waite House, who provide whole-family support. Advocate for more out of school time youth funding in the 2021 Minneapolis city budget—and the state budget. This is violence prevention work. This is an investment in the future of our city.

Antonio Cardona, Director of Office of Public Charter Schools

Antonio Cardona on stage at Greater>Together 2019

Antonio Cardona

Resources are not scarce. They are inequitably concentrated. If we are serious about reimagined systems, we have to question and tactically change what we value and where we direct resources. In public education, we have a simple, yet fundamental challenge: funding for public education is rooted in property taxes that are a result of decades of purposeful housing and employment discrimination. We need to change this system.

Secondly, just as we have been talking about social determinants of health for the last two decades, there are also social determinants of education. COVID-19 and George Floyd’s murder has laid bare the ways in which the most marginalized are the first effected by societal change. Think of a tsunami. First, the water recedes, exposing the gunk just beyond the shoreline. Then, the water slams that same shoreline, throwing everything into disarray. Those on higher ground are able to escape the worst effects. This exposes what kids and families need in order to grow and learn. Stability, food, housing, health care, family businesses—all of the things that have been decimated during this time.

Take action by supporting and participating in the civic institutions that push population-level work forward; voting; completing your Census; and paying attention to city council meetings, school board meetings, and commission decisions. Support and hold your officials accountable while trying to avoid a descent into unhelpful or uneducated dialogue.

Serving with a smile at People Serving People

EPIC program participants volunteering with People Serving People

Every Tuesday, volunteers from our Employing Partners in Community (EPIC) Program are at People Serving People to assist with building beautification. This is a partnership that has been in place since 2010. Its just one of the many places where program participants and staff volunteer each week.

The EPIC Program, based at the Pillsbury House, is all about skill building, involvement in our community and making memories. Volunteering is practice that provides program participants a chance to gain and strengthen work skills while also helping others and integrating in the community.  At People Serving People, EPIC helps with the janitorial services and that’s a big job. There are seven floors and a long list of housekeeping tasks that need to be done on each floor. Tasks include sweeping, mopping, vacuuming, and cleaning windows. After the work is completed, People Serving People kindly provides a hot meal in exchange for the work. Some of the volunteers favorites are beef nachos, tacos, and smothered chicken.

Learning that sparks imagination and potential

Young girl at PEEC

Birth through age five is a critical time in childhood, when little brains make more connections than at any other time in life. During this important window, children need access to age-appropriate learning — social, emotional, and academic — or risk falling behind. Yet many children in our state lack the early learning opportunities they need to arrive at kindergarten prepared. That feeds the pronounced achievement gaps in Minnesota, where our students of color rank at the bottom nationally for graduation rates, test scores, and other metrics.

The reality is, access to high-quality, affordable, and culturally-relevant preschool is severely limited in precisely the communities where it’s most needed. We see that as an urgent call to action. To give more children in our community the opportunity to succeed, we created Pillsbury Early Education Center, or PEEC.

Situated in Minneapolis’ Phillips neighborhood, PEEC prepares children to thrive in school and life with a genuinely integrated approach. More than ABCs and 123s, PEEC works to nurture kids’ curiosity, creativity, and cultural identities and support their physical and emotional well-being. Staffed by experienced teachers who know the communities they serve, PEEC brings culturally responsive instruction that responds to and celebrates diversity and difference.

Arts have the power to increase access, attachment, and agency for all. So we make creativity the hallmark our curriculum. The school is housed in a vibrant neighborhood arts center that supplies teaching artists to the program. Our teachers are creative role models who encourage children to express themselves through writing, drumming, movement, music and formal and informal performances. As part of PEEC’s theatre and storytelling curriculum, preschoolers create and act out their own stories — developing literacy, communication skills, and confidence in the process.

When families are engaged, children simply learn better. PEEC is co-located with a variety of Pillsbury United social services, making parental involvement part of families’ daily routine. Through tuition support and other resources, we help families in times of financial hardship, so kids have a stable foundation for whatever uncertainty life brings.

Around 40 children a year participate in PEEC. And the results speak for themselves. In 2017 and 2018, 100% of children aging out of the program demonstrated kindergarten readiness. 100% of younger children showed age-appropriate social, emotional, cognitive and physical development. 100% were up to date with immunizations and received well child check-ups. And 100% of parents and caregivers reported that the information and resources PEEC provided helped with positive parenting.

Of course, PEEC can’t solve the gaps in educational access and achievement on its own. Our brand of culturally-attuned education can serve as a model, in Minnesota and beyond, for how communities prepare their youngest members for a lifetime of lively learning and creative participation.

“Our family has loved the exposure to the arts — dance, singing, theatre, art and the cultural influences provided at Pillsbury. Our girls’ confidence in themselves and creative energy is a direct result of their time at Pillsbury.” — Genevieve, Parent

BY THE NUMBERS

100% success rates for kindergarten readiness over the past six years

4-STAR rating from Parent Aware, their highest rating

3 languages of instruction: English, Spanish, and ASL

Growing food and security on our own turf

Workers at Freight Farm

Minnesota’s economy was founded on food. Yet today 1 in 8 children in our state struggle with hunger. 1 in 6 Minnesotans don’t know where their next meal will come from. What’s behind this disconnection? While food is plentiful in our state, gaps in income and access mean it’s not getting where it’s needed most — especially in low-income areas and communities of color.

Ensuring families are well fed has been at the heart of Pillsbury United’s work for over a century. Through food recovery and redistribution efforts at our community cafes and food shelves, we’re making a big impact: turning every dollar donated to our food shelves into $7 of purchasing power for families we serve.

But pressure on the system continues to grow. “We’re seeing a 30% increase in clients every year between our two food shelves,” says Ethan Neal, Food Systems Manager for Pillsbury United Communities. “As other centers close, people are migrating to our food shelves. As a result, we have more clients and less money.”

Meeting surging demand means growing our food donations — and finding creative ways to expand supply. Urban agriculture is an ingenious answer. Pillsbury United has spearheaded farm and community garden projects at 10 locations across our sites in the Twin Cities. These farms produce fresh fruits and vegetables for our food shelves and meal programs city-wide, including a hydroponic growing operation that yields healthy greens 365 days a year.

It’s an investment in nutritious food as well as self-sufficiency. “By 2020, we want 40% of the food served at our community cafes to be grown by us right here in the neighborhood,” says Neal. These farms grow human capability as well, providing hands-on education and internship opportunities for young people who want to build a smarter food system. We’re even partnering with the University of Minnesota researchers to build a model for other organizations to follow.

Our vision: to build a closed-loop system that ensures everyone in our communities is well fed with healthy, nutritious, and culturally appropriate food that is locally and sustainably grown. Next, we’re drawing up plans for a Community Supported Agriculture program that delivers homegrown produce to our neighbors at the peak of freshness. That’s how you grow a healthier community from the inside out.

“Getting fresh food, eating good food – it’s going to give them happiness, bring them joy.” — Ghartey, community member and former Waite House volunteer

BY THE NUMBERS

1.2 acres of vertical indoor growing space

4 varieties of healthy greens plus herbs and edible flowers growing at all times

40% of food served in our community cafes will be Pillsbury United Communities grown by 2020

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