Planting Our Flag

Graphic of a single illuminated lightbulb

The Upstream Imperative, Volume 1

This is the first article in “The Upstream Imperative,” a series of articles exploring the challenges and opportunities facing the social services sector.

By Adair Mosley, President and CEO, Pillsbury United Communities

Here’s a hard truth: our systems are failing our communities. The black and brown families we see every day inhabit a society where they are in last place. Minnesota is 49th or 50th nationally for disparities in earning high school diplomas. We are 49th for racial gaps in home ownership. Mortality rates for African-American and Native residents are up to 3.5 times higher than for other racial and ethnic groups.

While these challenges disproportionately affect people of color and families living in poverty, they are a legacy of choices we’ve made as a community. So how will we respond to these shared problems as a society?

Will we focus on providing services that ease suffering in the short term, while ignoring the systemic causes that have brought us to this point? Or will we embrace deeper, more lasting solutions?

Make no mistake, traditional human services are a lifeline our communities can’t do without. Our sector improves millions of lives in thousands of communities by working to close gaps in food, housing, education and beyond. These efforts must be preserved and strengthened.

But on their own, they are not enough. Beyond delivering programs and services, it’s time to re-envision the ecosystem and impact of our work as a whole. To remove systemic barriers that hold back people’s lives, we need to embrace radical and disruptive innovation. And urgently.

Social needs: widening the scope

Agencies often say they address social determinants of health when in reality they treat symptoms. Food shelves help feed families, but they don’t solve the financial and transportation burdens that put grocery stores out of reach for many communities. Health education can save lives, but it only succeeds when supported by healthcare infrastructure that makes the knowledge actionable to people where they live.

While providing near-term services to individuals is necessary, it does little to change the systemic issues on the ground — most importantly the long-term economic disadvantages faced by families living in poverty. Until we confront that social reality, food, housing and health assistance will be a temporary salve at best.

Responding only to individual needs can give us a false sense of progress. We celebrate the number of people we’ve served through our programs while ignoring the conditions that make these programs necessary.

To move the needle on a population scale, we must take a broader view. If we are serious about addressing social determinants of health, we must dismantle the systems that perpetuate inequities and hold people back across generations.

Changing the ecosystem

Shifting the context in which people live their lives is hard work. System-wide solutions take more effort, money, and political will. They require cross-sector partnerships that can reform complicated entities like our health care and education system. They require us to ask difficult questions, demand more of ourselves and our partners, and refuse to be complacent.

The social services sector can’t be expected to move these mountains on its own. Partners in government, philanthropic community, and businesses must also step up. When money is restricted to incremental solutions, entrenched problems fester and our communities remain unstable. We need brave financial partners willing to collaborate on ambitious solutions — and allow those with proximity to the community to focus dollars and energy where it matters most.

In over a century working with and for our community, we have learned that the best solutions flow from the community itself. But only when we understand the lives behind the challenges and stay anchored in their dreams and aspirations.

This is where we plant our flag as an agency. We envision communities where people achieve greater personal health and wellbeing together. Where cultural understanding creates social connections. Where prosperity is shared by all through equitable education and employment opportunities.

This is our motivation: going upstream to reform entrenched systems that can meaningfully change people’s lives long term. As an agency, as a sector, and as a society, we must be willing to think bigger and do the hard things. Only then can we realize a healthier, happier, more prosperous future for everyone in our community, no exceptions.

Gearing up for Census 2020: We all count

Census 2020: Waite House staff holding "We Count" signs

Medicaid. SNAP. Housing assistance. School meal programs. Child care assistance. Employment and transit services. Head Start. Health and unemployment insurance. The list goes on and on for programs and services that receive federal funding based off of census data. For Minnesota, it’s estimated that the state will lose $28,000 per person over a decade for not counting just one person. So, it’s no surprise that oftentimes it’s the historically undercounted communities that have been historically under-resourced as well.

The census is much more than just a count of who lives here. In addition to it serving as a significant determinant of the allocation of resources to our communities, it also impacts local, state, and national political representation. For this census coming up next year, Minnesota is at risk of losing a congressional seat. And—following the 2010 census results, North Minneapolis actually lost a councilmember. Though the population might actually stay the same (or even increase!), the impacts of not being counted have significant repercussions.

So, what all does this have to do with us? Everything. When resources are underestimated and communities are underrepresented, the opportunity to flourish and thrive diminishes. As an agency who has deep roots in these undercounted communities in Minneapolis—immigrants and refugees, those experiencing homelessness, indigenous communities, low-income households, renters, and more—we have a natural role and responsibility in taking part in census efforts to ensure a complete and accurate count.

We launched our efforts by hosting a census hiring fair at Brian Coyle Center in Cedar Riverside, with hopes to recruit census staff who represent the very communities they have a hard time reaching. As a registered Complete Count Committee with the Census Bureau, we plan to continue our efforts by engaging in culturally relevant outreach and engagement via our direct service programs, community events and info sessions, awareness through our media outlets North News and KRSM Radio, door-knocking, and more. With this being the first census where online participation is encouraged, we also plan to host open computer lab times to assist community members with this task, recognizing the very real digital divide in our community when it comes to technology access and literacy. Not only that, but with the census collecting responses in only 13 languages (none of which are Somali or Oromo), it’s imperative that our staff, who collectively speak 19 languages, are equipped to assist in these efforts.

Lastly, engaging with our communities to help participate and take leadership roles in these outreach efforts will be key. We want to provide the tools and support needed for folks to be part of the systems and solutions that impact their lives, recognizing it’s important that those who are doing much of the outreach reflect the communities they’re trying to reach. Especially with fear of government entities so prevalent, it’s trust and connection that will effectively get the message across.

Ultimately, the Census means more resources coming into our communities and fair representation, political power. But it also just means – you exist. We exist. We count. We are here and this is our home.

Want to volunteer or partner with us in our census efforts? Contact Meghan: MeghanM@pillsburyunited.org, 612-455-0388.

Register now for Greater>Together 2019

Adair Mosley at Greater>Together 2018

Registration for our 2019 Greater>Together fundraiser is now open! Join us on October 2 to celebrate 140 years of powering people, place, and prosperity. Purchase tickets via the form below, or click here for more information.

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