Place | Pillsbury United Communities

samd@pillsburyunited.org

March 22, 2019

The authentic voice of the Northside

Minneapolis’s Northside is a community with a rich history and a bright future. But a full and nuanced account of this neighborhood is seldom told. Instead, perceptions of North Minneapolis and its people are often reduced to a single, negative narrative: one of crime, poverty, blight, and disparity. That storyline feeds a self-fulfilling prophecy. As long as policy makers, law enforcement, and community members subscribe to that narrative, little can be done to change it.

This is where community media can make a tremendous difference. By empowering people to tell their own story, community newspapers and other hyper-local media reveal the truth of a place to the wider public — and, crucially, to the community itself.

That’s the role of North News. Relaunched in 2016 by Pillsbury United Communities, North News is a grassroots print and digital news source that works to deepen empathy and appreciation for North Minneapolis. Each monthly issue delivers original reporting and insightful stories about people and events shaping our neighborhoods, all told from a Northside perspective.

North News editors and journalists work to capture voices that get left out of the dominant media narratives. In 2018, the paper published stories about mistreatment within the housing system, life after prison, and environmental injustice on the Northside. In the paper’s groundbreaking Trauma Trooper series, journalists captured the trauma-related realities facing youth in North Minneapolis — a vital step in persuading the community and city professionals to respond.

At the same time North News opens minds, it also opens doors. The content is made possible by young writers and reporters in North High School’s daily journalism classes. 58 students have participated since the paper’s relaunch in 2016 — brainstorming ideas, choosing angles for their stories, and identifying their own experts. In the process, they grow their job skills and ambitions and become visible leaders in their community.

In the two years since its relaunch, North News has become the neighborhood’s indispensable voice, with a print circulation of 10,000 papers and online stories and Facebook posts that typically reach thousands of readers each month.

We recognize a key social issue facing Minneapolis is the lack of empathy and understanding of one another’s experiences. By painting a full and vivid picture of a dynamic community — its triumphs as well as its struggles — North News nurtures a foundation for real, inclusive change. We’re helping people tell the story they see and live, not the same old one they’ve always been told.

“I’ve learned first hand how journalists can connect to their communities and the value of the work they do. North News gives us the power and the responsibility to represent our neighborhood.” — Daija, North High alumna and former North News Intern

BY THE NUMBERS

10,000 monthly print circulation

400 public bulk drop sites and home subscriptions

58 student journalists engaged since the paper’s relaunch in 2016

samd@pillsburyunited.org

Growing food and security on our own turf

Minnesota’s economy was founded on food. Yet today 1 in 8 children in our state struggle with hunger. 1 in 6 Minnesotans don’t know where their next meal will come from. What’s behind this disconnection? While food is plentiful in our state, gaps in income and access mean it’s not getting where it’s needed most — especially in low-income areas and communities of color.

Ensuring families are well fed has been at the heart of Pillsbury United’s work for over a century. Through food recovery and redistribution efforts at our community cafes and food shelves, we’re making a big impact: turning every dollar donated to our food shelves into $7 of purchasing power for families we serve.

But pressure on the system continues to grow. “We’re seeing a 30% increase in clients every year between our two food shelves,” says Ethan Neal, Food Systems Manager for Pillsbury United Communities. “As other centers close, people are migrating to our food shelves. As a result, we have more clients and less money.”

Meeting surging demand means growing our food donations — and finding creative ways to expand supply. Urban agriculture is an ingenious answer. Pillsbury United has spearheaded farm and community garden projects at 10 locations across our sites in the Twin Cities. These farms produce fresh fruits and vegetables for our food shelves and meal programs city-wide, including a hydroponic growing operation that yields healthy greens 365 days a year.

It’s an investment in nutritious food as well as self-sufficiency. “By 2020, we want 40% of the food served at our community cafes to be grown by us right here in the neighborhood,” says Neal. These farms grow human capability as well, providing hands-on education and internship opportunities for young people who want to build a smarter food system. We’re even partnering with the University of Minnesota researchers to build a model for other organizations to follow.

Our vision: to build a closed-loop system that ensures everyone in our communities is well fed with healthy, nutritious, and culturally appropriate food that is locally and sustainably grown. Next, we’re drawing up plans for a Community Supported Agriculture program that delivers homegrown produce to our neighbors at the peak of freshness. That’s how you grow a healthier community from the inside out.

“Getting fresh food, eating good food – it’s going to give them happiness, bring them joy.” — Ghartey, community member and former Waite House volunteer

BY THE NUMBERS

1.2 acres of vertical indoor growing space

4 varieties of healthy greens plus herbs and edible flowers growing at all times

40% of food served in our community cafes will be Pillsbury United Communities grown by 2020

meghanm@pillsburyunited.org

February 7, 2019

Celebrating multiculturalism in Cedar Riverside

Multicultural dinner at Brian Coyle Center

For over 20 years, the Cedar Riverside Multicultural Dinner hosted by our Brian Coyle Center has stood as a joyful reminder that differences should be celebrated; that even if we look, talk, or worship differently—we are all part of one greater community. This is a unique opportunity for all those connected to the Cedar Riverside community to enjoy international cuisine from local restaurants, watch live performances, and most importantly connect with each other.

“The purpose,” says Brian Coyle Center Director, Amano Dube, “is to bring all the multicultural community groups—residents, business owners, institutions, elected officials, and other service providers—who are living, learning, and working in the Cedar Riverside community to come together and share a delicious meal, stories, and overall just to get to know each other. It is truly a place where everyone belongs.”

This year, about 400 people enjoyed performances by Nigerian-born guitarist, singer and songwriter Carolyne Naomi, dances by the Oromo Student Union (U of M), and spoken word artists. This event is planned in partnership with Mixed Blood Theatre, Augsburg University, University of Minnesota, Urban HUB, the City of Minneapolis, and the Cedar Cultural Center, and is made possible thanks to over 15 sponsors.

meghanm@pillsburyunited.org

November 16, 2018

Waite House Harvest Dinner connects and celebrates

Waite House Community Center in the Phillips Community of South Minneapolis is one of the most diverse communities in the state and arguably, the country. Our annual Harvest Dinners are a way to celebrate all the various cultures that are alive in that community, as well as a vibrant opportunity to just simply bring people together. It all begins with connection. By connecting, we can begin to change the things that we want to be changed.

This year on November 15th, we saw about 400 community members, partners, neighbors, and friends attend our event. Guests enjoyed performances by Ecuadorian dance group Away Runakuna, the Michael Norcross Drum Group, and Chinelos San Pablo Apóstol de Axochiapan, Morelos (Mexico). We also hosted kids activities, a pretty popular photo booth, backpack giveaway, and a delectable menu from our in-house Executive Chef Jose featuring buffalo and vegetable tamales, llapingachos (potato cakes), veggies from the Waite House and Mashkiikii Gigitan gardens as well as fall squash desserts. Overall, it was an evening of great food, amazing performers, fun activities, and most importantly—community.