Intersecting People, Place, and Prosperity

Young girls playing on Broadway Ave during Open Streets

The Upstream Imperative, Volume 5

This article is part of “The Upstream Imperative,” a series exploring the challenges and opportunities facing the social services sector.

By Adair Mosley, President and CEO, Pillsbury United Communities

What future do we see for our neighborhoods in the Twin Cities?

Will they be places where everyone can raise families, build wealth, and live full, healthy lives? Or will they be exclusive enclaves where newcomers prosper and long-term residents are pushed to the margins?

In the wake of George Floyd’s murder, this dilemma is stark. The damage to large sections of our city is further stressing a population — largely Black, brown, and indigenous — that was already in danger of displacement. Decades of systemic racism and inequity sparked the destruction. Now these pressures threaten an even greater crisis for our community.

We have a choice. We can prioritize rebuilding with and for Black and brown residents. Or watch as these neighborhoods rise again, but without those who have lived and labored there for generations.

A History of Erasure

We didn’t arrive at this point overnight. Starting a century ago, redlining and exclusionary lending practices shut Black and brown families out of many Twin Cities neighborhoods and the wealth-building opportunities they enabled. Black people built thriving communities in spite of these restrictions, only to see their neighborhoods bulldozed and cut off by interstate construction.

In the intervening decades, Black neighborhoods in the Twin Cities have been stuck with “lesser than” status. They are continually passed over for public and private investments — with devastating social and economic consequences. Now we see the pendulum swinging back. As outside developers move to “revitalize” areas of the city they long ignored, “white flight in reverse” threatens to erase the people and culture in these areas.

To be clear, we want investment in our neighborhoods. But unless Black, brown and indigenous people are driving the change, Minneapolis will continue to grow less equitable at their expense.

The Rise of Community Development

In a difficult moment, we see reasons for hope. Across the U.S., community development corporations are proving that inclusive neighborhoods are possible when communities work together.

These projects don’t arise from shallow or short-term community input. Developers must be willing to see vulnerable residents, meet them where they are, and center their voices and needs before and after ground is broken. Equitable development has to start from a place of deep understanding and connection.

That’s where we’ve lived for over 140 years. Pillsbury United Communities is committed to ensuring every person has personal, social, and economic power. Through a focus on solving big, upstream challenges, we create enduring change toward a just society.

That mission puts equitable economic development squarely on our agenda.<

Owning the Solution

Pillsbury United is making moves to prevent gentrification and displacement of marginalized residents with the creation of Justice Built Communities (JBC). A new community development corporation for the Greater Twin Cities and beyond, JBC acts as a community quarterback to prioritize integrated, inclusive approaches to neighborhood revitalization.

Our process starts by identifying underused buildings, vacant lots and other assets that can anchor neighborhood redevelopment. Then we bring together the partners, capital, and vision to realize their potential. JBC banks and secures these assets until properties are developed and Black and brown-owned enterprises take over.

Instead of outsiders telling people, “Here’s what you need,” we ask, “What can we do together?” JBC ensures the voices of our communities are heard alongside businesses, builders, and banks in the service of a shared agenda. Working together, we advance many priorities critical for our community, from neighborhood investment and beautification to education and job creation.

Arts and culture are central to that effort. Through artist-driven engagement and creative placemaking, we empower residents to define what thriving, beautiful neighborhoods look like to them. Artists and residents continue to collaborate as developments take shape to create spaces that honor the unique history and culture of the place.

Transformation from the Inside Out

Pillsbury United is not new to this work. In 2017, we led the development of North Market, a grocery store and wellness center in one of the country’s largest food deserts. Created with North Minneapolis community members and partners including North Memorial Health, our solution addresses multiple needs in one place, from fresh food to accessible health services.

The impact goes beyond essential services. North Market provides career-track jobs, buys from local businesses and entrepreneurs, and feeds the vitality of the neighborhood as a whole.

JBC works in the same way. We use the tools of community development to promote quality education, workforce training, small businesses investment, and land ownership, while awarding contracts to local people and organizations that will reinvest in the community. Our encompassing approach spurs the creation of generational wealth and helps put communities on the path to self-sufficiency.

To that end, JBC is advancing equitable policy side by side with equitable development. We use our access and partnerships to advocate for measures such as Renters Bill of Rights legislation and Community Benefit Agreements that protect local residents before and after projects open their doors.

Our goal is transformation from the inside out. We are banking on the creativity, talent, and energy that have always existed in our Black and brown communities. By amplifying their voices and letting their vision lead ours, we can eliminate racial disparities, remove urban blight, and help our communities of color equitably share in the vibrant economy of our state. JBC is how we reimagine not only our cities, but the systems that shape people’s lives here.

If we want strong neighborhoods that include everyone and work for everyone, we can’t leave it to outsiders. It’s up to us to build them.

Responding with Resilience

Graphic of a single illuminated lightbulb

The Upstream Imperative, Volume 4

This article is part of “The Upstream Imperative,” a series exploring the challenges and opportunities facing the social services sector.

By Adair Mosley, President and CEO, Pillsbury United Communities

We are in a difficult moment.

For some in our community, COVID-19 is an uncomfortable disruption. For others, including many we serve, the pandemic threatens their livelihoods and lives. At Pillsbury United, we see the impact firsthand in the surge of people facing job loss as well as food and housing insecurity across our community.

Emergency support is desperately needed, and we are heeding the call. But this moment raises another urgent question. What can we do to reduce the inequities and disparities that compound the harm to our community — and emerge from this crisis more resilient than we were before?

If we are serious about preparing for the next emergency, we need to talk about systems.

Seeing the systemic

As extraordinary as events feel in this moment, we know that disasters are inevitable. And when they occur, they reveal our vulnerabilities. Whether it’s a tornado, a fire, a foreclosure crisis, or an epidemic, disasters do not affect us all equally. Some are inconvenienced while others are devastated.

Why is that? One narrative has it that some people choose not to prepare, that they should have more foresight or more financial cushion. But we know differently. Because of choices we make as a society, many in our community are more vulnerable to disaster, a judgment borne out by the numbers.

Here in Minnesota, we know more black, Latino, and indigenous low-wage workers are exposed to and contract the virus because they do a greater share of essential jobs. What’s more, COVID-19 most threatens people living with chronic diseases like asthma, diabetes, and cardiovascular disease — conditions that disproportionately impact black and brown communities due to a history of food insecurity, lack of access to healthcare, and adverse environmental impacts.

Systemic health care issues also contribute. Beyond barriers of cost and access, cultural disconnects and mistrust lead many in our community to delay care and let chronic conditions go untreated. When a crisis like COVID-19 arrives, they are often hit first and last to get proper treatment..

That’s why I say that emergency remedies are not enough. We need to address the systemic factors that make a bad situation worse.

A strategic policy push

As COVID-19 persists around the globe, we are deeply focused on the local impact and how our agency can help. While we can be consumed with the acute needs, we also need to claim this moment as an opportunity to rebuild a more just and inclusive society — for all.

Systemic challenges are complex and intersecting. Addressing them takes concerted action on many fronts: housing affordability; healthy mothers and births; school stability and early education; criminal justice reform; healthy food access; and many other priorities. When we engage the full picture, we start to remove the multi-dimensional barriers that leave people vulnerable.

In times of crisis, I choose to pursue an unconventional goal: strategic planning for the future. Last year, we released a bold and disruptive strategic plan. As we revisit our thinking and approach in this moment of challenge, we see our plan stands strong. Everything so far in this pandemic validates our focus on upstream systems that exacerbate downstream inequities.

Our plan lays out several strategic priorities that include forming cross-sector partnerships focused on social determinants of health to improve community outcomes and investing in students of color as an engine of equitable and sustainable economic prosperity. Critical to the success of these initiatives is advancing policies that promote, protect, and galvanize the community we serve.

Addressing root causes begins and ends with addressing policies and their consequences, intentional and unintentional, on our community. We know the disparities of our communities are strongly linked to the oppressive policies of our past. Through a catalytic investment from the Kresge Foundation and Target Foundation, we are investing in policy change in a way never before possible in our 140 year history. We are moving from a supporting role to a leadership role in shaping critical policies at the city, county, and state level. We fully understand that policies are the accelerating force to move more individuals and families to social and economic wellbeing.

We will use the proven tools of active listening, co-creation, and ongoing feedback to inform matters of planning and prioritization because policymaking for a just society must be driven by community. People, place, and race are too often treated as abstractions in policymaking but we need stakeholders to understand the humanity of those affected by policy choices. To that end, we will increasingly use multimedia to illuminate people’s lived experiences — to bring the faces and voices of our community into the discussion and to positively influence policies that affect them.

More resilient moving forward

We applaud the outpouring of effort and resources we see easing people’s hardship during this disaster. Now we challenge everyone to think beyond the crisis. Good conversations are happening at the media and policy levels, but we need to shift into action.

As an agency that’s built trust with our communities over generations, we have a central role in advancing their voices, hopes, and solutions in policymaking. We are fighting for a community that drives its own agenda, has real input on decisions that affect them, and enjoys equal representation in institutions that touch their lives.

This is what I mean by responding with resilience. Let’s use this opportunity to meaningfully engage our community in building a more equitable future post-COVID.

Another crisis is inevitable. If we make resilience our priority now, disparity is not.

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