7 ways to stand with our communities during COVID-19

Waite House staff observing social distancing at food distribution site

Wanting to show up for community right now, but not sure how? In addition to a financial contribution to groups that are providing emergency relief services, here are some other ways you can support our communities in these times of social distancing.

1. Make masks for our essential service workers and community members. Our emergency food and childcare teams are working hard on the front lines to provide needed services to Minneapolis families. In less than a month, our food programs have distributed almost 100,000 pounds of food to more than 1,000 families! But, as with others engaging in front-line work, we are always in need of of face masks to ensure the safety of our team. Not only that, but many of the folks coming for services are also facing difficulty accessing masks, something we’d like to assist with! If you have some extra time on your hands and want to hone some craft skills, consider making homemade face masks for our direct service workers and neighbors. Contact Kim with questions and/or to arrange delivery: KimP@pillsburyunited.org, 612-302-3499.

2. Call in to KRSM Radio. Though we are distancing physically, KRSM Radio is working hard to keep content fresh and to keep folks connected over the airwaves. You can call 612-208-3808 and leave a message for KRSM to share with the community. Tell us about how you’ve been finding joy in these strange times; give a recipe to try; sing a song or recite a poem; share great resources available in your neighborhood; or just tell us how you’re holding up. Let your neighbors, friends, and family hear your voice!

3. Clean out your closets for Sisterhood. Feel like doing some spring cleaning while you’re stuck inside? We encourage you to take a look at your clothing closet! Located in the Cedar Riverside neighborhood, Sisterhood Boutique is our gently-used clothing store that doubles as a youth social enterprise. They are always looking for clothing, shoes, and accessory donations (again, gently used please!) to add to their merchandise. So though you might not be able to make the physical hand-off until the shelter-in-place order is lifted, you can feel good knocking out this project ahead of time. Your (future) donation helps fuel a program that equips young East African women leaders with tools and skills for school, life, and more.

4. Shop at North Market. We all still have groceries to get and certainly have a lot of options from where to get them. Consider trying out our nonprofit grocery store, North Market, if you haven’t had a chance yet. It’s not only a full-service grocery store, but also a center for wellness services and a community gathering place in Minneapolis’ Camden neighborhood. It is important to note that they are taking several measures to ensure the safety of their shoppers in light of COVID-19 as well. (Plus, did you know that you can get 50% off all fresh produce EVERY Wednesday!?) Your shopping dollars help support this long sought after community food resource.

5. Read and share North News. Quality journalism doesn’t stop in the middle of a pandemic. With some extra time on your hands, grab a cup of coffee and settle in to read our Northside print (& online!) newspaper, North News. A truly community-based media outlet, North News prides itself on telling the whole stories and truths of Minneapolis’ Northside, not just the one-dimensional narratives often showcased in mainstream media. Like what you’re reading? Share it with your friends and family, and consider signing up to get a copy of the paper delivered to your doorstep each month.

6. Complete the census! Everything happening now is a reminder that our communities are in need of more resources. But did you know that those resources are often allocated based on population numbers from the census? Yep, even for recovery efforts in a crisis such as this. Not to mention housing assistance, school meals, SNAP, WIC, and so on. We only get the appropriate amount of resources if we are counted. We only get adequate political representation if we are counted. If you haven’t already, please take 5 minutes and complete the census today. This is a simple action with significant repercussions. Count your household today and encourage those you know and love to get counted as well.

7. Make a monthly gift. A financial gift is one of the best ways you can support our work during these uncertain times—and one of the best ways to support us financially is by becoming a monthly donor. We know that this will be a long-term struggle. Even after the crisis has passed, our communities will be living with the economic impacts for years to come. Help us continue showing up by signing up for a monthly gift. For as little as $5 per month, you can become part of a circle of grassroots supporters who are enabling all of our vital efforts in community.

Now more than ever, we know that no matter where we go from here, we go together. Thank you for showing up for our communities.

Reimagining Education for Economic Prosperity

Graphic of a single illuminated lightbulb

The Upstream Imperative, Volume 3

This article is part of “The Upstream Imperative,” a series exploring the challenges and opportunities facing the social services sector.

By Adair Mosley, President and CEO, Pillsbury United Communities

It’s a report card no Minnesotan is proud to see.

In 2019, the Twin Cities Metro was named the fourth worst place in the country for Black Americans. It’s just one of many rankings that show the depth of our region’s racial gaps, from academic achievement to wealth. Our state ranks 44th for racial disparities in standardized test scores and in the bottom tenth for disparities in who earns a high school diploma. Median household income for Minnesota’s Black and Indigenous families is less than half of what white families earn.

These disparities have a tangible impact on people’s lives. Less able to own homes, start businesses, or gainfully participate in the economy, our families of color are stuck in a cycle of poverty that leaves them sicker, less happy, and less safe. Our young people see their dreams curtailed before they get an opportunity to try.

It’s a crisis that makes our whole state poorer. According to the think tank PolicyLink, Minnesota’s annual GDP would be $16.4 billion higher if these racial gaps were erased. As retirees exit the workforce in large numbers, our state is facing an estimated shortfall of 400,000 workers by 2024. People of color are the fastest-growing segment of our population, yet our education gaps leave us unprepared to fill these jobs.

This isn’t the progress we expect in our progressive state. We have the resources to fuel prosperity. How do we unlock them for everyone in our community?

Expanding choices

We know that when we equip people with the knowledge, skills, and connections to thrive, they seize their opportunities. But too many Minnesota students and their families are not given that chance.

Despite deliberate effort and investment, our system of academic high schools is not meeting the needs of thousands of black and brown students. Unengaged by traditional classroom-based programs and unmotivated by their prospects after high school, roughly half do not make it to graduation, and so leave the system unprepared for work or further education. Those who are prepared face additional barriers. Where once a four-year college degree was a reliable path to prosperity, it’s become unaffordable, saddling students with debt that actually limits their future prospects.

There is more than one way to be successful and prosperous in life. But the choices our schools provide leave many students out of the equation. Some, but not all, will prosper in a four-year college program. Some will embrace a professional career track. Others have ambitions that check a different box.

How do we prevent students from falling through the cracks? By providing new choices and incentives and broadening how we define success. A four-year degree shouldn’t be the only outcome. We need a learning environment that meets students where they are and lets their interests and ambitions lead them forward.

Learn to earn

For students not driven by the promise of a four-year degree, landing a good-paying job out of high school can be a powerful motivation to stay in school and focus on their future.

That’s the promise of Career and Trade Education, or CTE. Once sidelined as a lesser diploma for low-performing students, CTE is having a renaissance. Today’s CTE model lets students personalize their education around their interests and unique learning needs. Instead of being a one-way ticket, CTE keeps all the options open, preparing students to jump into living-wage jobs or go on to two- or four-year college programs when they’re ready. CTE focuses on the innovation-driven careers our future economy needs: building trades, IT, health care, clean energy, entrepreneurship, and many more.

Opening this avenue to students during high school has a bottom-line impact. According to the U.S. Dept. of Education, eight years after their expected graduation date, students who focused on career and technical education while in high school had higher median annual earnings than students who did not focus on CTE.

On recent visits to CTE schools in Denver and New York City, I saw Black and Latino youth whose passion for learning was evident. Not only were they deeply engaged in their course of study, they knew exactly how they would apply their skills after graduation. Rather than reach for a lesser dream, they saw the experience as a launch pad to a better life. And the opportunity awaiting them is enormous. Instructors told me that local employers are coming to their school to find workers. You can feel the enthusiasm in the community. I saw everyone leaning in: encouraging students, contributing skills, and creating a network to carry students far beyond graduation.

It’s our time 

At Pillsbury United Communities, we see career and technical education as an essential new option for Minnesota youth, one with the power to change the economic outlook for families of color in high-poverty communities.

Realizing this model won’t be easy. It requires parents to demand more of a system that isn’t serving them well. It means prioritizing the needs of children and parents over the demands of the system. We need the engagement of industry leaders and lawmakers to create a model that works for business, families, and teachers as well as students.

We believe CTE is the engine of improvement we need to grow homeownership and entrepreneurship, to create better health outcomes and safer neighborhoods, and to give families a pathway out of poverty.

It’s time we expand opportunity to everyone. We have work to do, Minnesota.

Gifts that Give Back

"Women are Power" sign held up at Sisterhood Boutique

It’s that time of the year where many of us are out hustling and bustling in search of that perfect gift for someone special. While you are planning out your shopping stops, don’t forget to keep our social enterprises in mind. This holiday season, support your community by shopping with a purpose.

Gifts from Full Cycle

For the biker in your life, consider hitting up Full Cycle Bike Shop in South Minneapolis. From bikes to beanies, hoodies to buffs, t-shirts to studded tires—you’ll be sure to find great gear that supports a great cause. So much more than your run-of-the-mill bike shop, Full Cycle supports young people experiencing homelessness through employment and training in the shop, free bikes, emergency food access, and more.

Special Offer: Bring this coupon in to get 25% off all tune-ups and overhauls through December 31, 2019.

For your theatre enthusiast, don’t forget Pillsbury House & Theatre. As a hub for transformational art, it engages communities in important conversations that lead to positive changes. And guess what? Firmly rooted in a belief that theatre and the arts should be accessible to everyone, they use a pick-your-price ticketing system for their shows. So whether you can swing $15 or $5, you and yours can enjoy powerful works of art by local talent, and know your dollars help make their community building work possible.

Photos from Sisterhood Boutique

For your fashion-forward (and perhaps environmentalist?) friend, check out Sisterhood Boutique in Minneapolis’ Cedar-Riverside neighborhood. As a gently used clothing store that was designed by young East African women from the neighborhood about 5 years ago, today it continues to double as a youth employment program. So, not only can you snag some affordable, stylish clothes, but also know that your purchases support a space for young East African women to explore, express, and educate each other and their community. And hey—shopping resale is always kinder to our environment too.

Special offer: Make your dollars go even further! Bring this coupon in before December 21, 2019 to receive 25% off your total purchase.

Photos of North News & Student Journalists

For your news buff buddy, hook them up with an annual subscription to North News, a grassroots community news source that deepens understanding of and appreciation for North Minneapolis through interrogative and community-sourced journalism. And, what makes this media outlet extra special is that it’s produced in part by student journalists who are gaining media-making skills while expanding perceptions of their community. So not only could you get quality, locally curated news delivered to your (or your buddy’s) mailbox each month, but your subscription supports a training program that is preparing the next generation of journalists, reporters, and media-makers and shakers.

Special offer: Through December 31, 2019, get 50% off the annual subscription price with this coupon!

And for that person in your life who always seems to have the best music recommendations, introduce them to 98.9 FM KRSM, a radio station elevating the vibrant conversations of Minneapolis’ southside. With 20+ shows and programming in 6 languages, KRSM creates an on-ramp to media careers for youth and adults. While listening to the station is always free and there is currently no merchandise to purchase, one gifting option is to make a ‘tribute gift’ in honor, memory, or support of someone using their donation form. Your contribution supports a hyper-local platform amplifying the voices, stories, cultures, and conversations that are often misrepresented and erased by traditional media.

Photos of North Market

And, we can’t forget food for the festivities. Consider getting all your grocery needs at North Market, a new kind of grocery store uniting three elements of community health in one place: nutritious food, health care services, and community wellness. North Market hires from the surrounding northside community, pays living wages, and has products from over 20 local vendors on their shelves. Stock your cart with some fine red meats, delicious pies, fresh produce, and more and support local this holiday season. (And with any purchases of $100 or more, you get a $25 gift card in return!)

Special offer: Get 25% off fresh produce at North Market grocery store through December 31, 2019 with this coupon.

So—whether it’s bike gear, northside news, theatre tickets, or something else, shopping our social enterprises this holiday season is a win-win. You get affordable, quality gifts for the folks you love AND the dollars you spend go directly to supporting valuable opportunities for people in our communities. Truly, gifts that give back. Thanks for keeping us in mind.

Celebrating 140 years at Greater>Together 2019

Historical display at Greater Together 2019

On October 2, friends and supporters of Pillsbury United Communities joined at the Machine Shop in Northeast Minneapolis for Greater>Together, our annual fundraising gala. This year’s event was particularly meaningful for Pillsbury United, as 2019 marks our agency’s 140th anniversary.

The evening’s program helped bring the full breadth of this history to life, alongside a series of historical displays and murals specially prepared for the event. Mayor Jacob Frey was also on hand to officially commemorate the anniversary by proclaiming October 2, 2019 as Pillsbury United Communities Day. By the evening’s close, attendees came away with a renewed appreciation for the past, present, and future of our work, from the earliest roots of the settlement house movement to the 21st century.

Greater>Together represented the culmination of more than a year’s worth of research and story-gathering, drawing on an extensive archive of records and photographs maintained by the University of Minnesota’s Social Welfare History Archives (SWHA). These files date back to the earliest days of our agency. To prepare the event materials, Pillsbury United staff reviewed thousands of physical photographs and drew from more than a thousand newly digitized photos from the collection. Many of these images have never before been presented to the public.

“The archives show a side of history that isn’t always included in the historical narrative,” says Sam Daub, a content strategist at Pillsbury United Communities who oversaw much of the research and content-gathering. “You get a glimpse into the lives of regular people—not just the ‘great men’ of history, but families, immigrants, the working class… the people who came together to create the fabric of our communities. It’s a fascinating story that continues to resonate into the present day.”

Although much of this work was publicly unveiled at Greater>Together, followers of the Pillsbury United Facebook page have been receiving a preview every Friday since the start of 2019. Using the hashtag #pillsburyunited140, our agency has spotlighted key moments and fun facts spanning the entirety of our 140-year history. Some of these highlights include:

Although we are nearing the end of our 140th anniversary year, plans are already underway to continue exploring this rich and varied history into our 141st year and beyond. A new podcast, currently in pre-production and slated to begin in 2020, will highlight the impact of the tumultuous 1960’s on Minneapolis settlement houses. A series of planned talks at each of our neighborhood centers will also delve into the hyperlocal histories of the communities in which we’ve lived and worked.

“This history lives on in the communities and the people we serve,” Daub says. “By sharing these stories, we’re able to provoke new conversations about the scope and impact of our work since 1879. Ultimately, it’s all in service of sustaining and enriching the work we’re doing today.”

Click here to view photos from Greater>Together 2019.

An Upstream View of Population Health

Graphic of a single illuminated lightbulb

The Upstream Imperative, Volume 2

This article is part of “The Upstream Imperative,” a series exploring the challenges and opportunities facing the social services sector.

By Adair Mosley, President and CEO, Pillsbury United Communities

If you’re like me, you want to solve the stubborn disparities that exist in our community. It can be daunting to talk about, and there are no easy answers. But I believe the change we want is possible if we are willing to zoom out. Only by tackling the root causes that brought us to this place can we get past them as a society. 

This is what I mean by the Upstream Imperative: elevating our strategy to engage the systems — not merely the symptoms — that hold back people’s lives across generations. 

Facing the factors

Nowhere is this upstream response more needed than in population health. We know that the health of our community is shaped to the greatest extent by social determinants: factors including neighborhood livability, housing, education, and economic prosperity. These factors influence people’s lifelong wellbeing more than any hospital, doctor, or medication. 

Why does Minnesota have some of the largest racial disparities in the nation? Because life in black and brown communities has long been adversely impacted by systemic racism and inequity. This context affects everything: people’s access to nutritious food and health education, their exposure to environmental hazards, and their likelihood of living in substandard housing. It imposes extra costs and barriers when they access healthcare and produces toxic stress that puts people at risk for lifelong health problems.

If we’re serious about closing these gaps, we need to think at the scale of this systemic challenge. That means bringing all stakeholders to the table to innovate with an inclusive approach. 

Assessing root causes

We can’t solve problems we don’t clearly understand. Which is why the Affordable Care Act mandated that non-profit health systems conduct health assessments in the communities they serve. Such assessments can unite payers, providers, and policymakers around the same goal — be it care access, nutrition, housing, education, or all of the above — and guide a coordinated response. 

Without a mandate to address social needs and root causes, the efforts of health systems to date have been largely reactive and disconnected from the people they’re meant to help. As that mandate changes, organizations like Pillsbury United have an essential role to play. As a connector between healthcare systems and our communities, we can help produce a truer picture of life and health in our neighborhoods — the first step in creating an effective response based on the community’s real needs and assets.

Human connections

Foremost among these assets are people. In communities of color, there have always been navigators — people who deeply understand their neighbors’ perspective and help them navigate their critical social needs, from health care to housing. The role they play is usually hidden and seldom compensated, but their impact is no less important than that of doctors. They guide people to overcome cultural and economic barriers to better health in ways the traditional healthcare model cannot. 

That’s an opportunity. By investing in the capacity of these navigators and elevating their role as true Community Health Workers, we can empower our communities’ human resources to do even more. They deserve better tools and support and to have a voice in matters than affect their families and neighbors. Despite proof that such a model works, it is not as well funded as it should be. Policymakers, payers, and healthcare systems can help change that. 

Convener and conduit

Health has been at the center of our work for over 140 years. Supporting whole people in whole communities is part of our Settlement House roots. We understand the importance of working in, for, and with community, listening to people most affected and giving them tools to create solutions relevant to their lives.

As healthcare systems begin to embrace more encompassing, community-based solutions, agencies like Pillsbury United are poised to make them successful. As intentional partners, we can ensure an intersecting regional response big enough to create historic change aligned with the goals of stakeholders and needs on the ground.

We envision a future where people achieve greater personal health and wellbeing together. For the communities we serve, this future can’t wait.

Transforming community through art, theatre

Jon-Michael Reese from Pillsbury House Theatres’ ‘Jimmy and Lorraine: a Musing.’ Photo by Rich Ryan

Pictured above: Jon-Michael Reese from Pillsbury House Theatres’ ‘Jimmy and Lorraine: a Musing.’ Photo by Rich Ryan.

Recognizing that art has more to offer than just a means in which to be entertained, Pillsbury House and Theatre continues the early settlement house tradition of using art as a transformative tool for social justice, a way for people to connect and promote cultural understanding. Speaking of their work within the overall mission of Pillsbury United Communities, Faye Price, Co-Artistic Producing Director of the Pillsbury House Theatre and Co-Director of Pillsbury House, says, “I always think that art, and specifically the art that we do, is another path to health and wellness.”

Their current production, Jimmy and Lorraine: a Musing by Talvin Wilks, explores the lives of James Baldwin and Lorraine Hansberry, prominent artists and civil rights activists of the 50’s-60’s whose words regarding politics, race, and relationships remain timeless. Price, speaking about how the lives and work of these two individuals are still so relevant in light of the inequities our country continues to face, says, “Our hope is that people can watch these characters—and relive in some cases—or learn who they are and what they had to offer us. And their words of hope, their words of anger. Why does this all feel so familiar decades later? Why are we still going through all of this?” And, at the end of it all, when the lights go down and the play concludes, for the playgoers she hopes for some kind of transformation, that “something has been touched to make them question an event, a feeling, a belief, a thought.”

In addition to theatre being a powerful tool to shift mindsets, it also provides a unique way for strangers to connect. Hull House, the first settlement house established in the U.S. by Jane Addams, used theatre as a way for new European immigrants to mingle. With Italians showcasing the work of their best Italian playwrights, the Polish putting on plays produced by their own best artists, and so on and so forth, different groups used this artistic expression to learn more about one another. “That’s what we’re doing,” Price says. “We believe that culture is a way to speak to everyone. Our demographics have changed, but we’re still doing the work and really kind of walking the talk in terms of using the arts to intersect with people. Inside of our theatre, we see women from shelters sitting beside well-to-do lawyers from the suburbs and Somali teenagers sitting next to Caucasian senior citizens. You enter into this space as strangers and you come out of it with a shared experience which I think is a lovely thing. And hopefully you continue the conversation.”

Also staying rooted in settlement house traditions of valuing accessibility of the arts, Pillsbury House Theatre uses a pay-what-you-can ticketing system so that everyone can experience their productions. “We want people to see theatre that are not able to see theatre, that feel like they’re priced out of it,” Price says. Not only that, but this unique hub for creativity and community also threads art throughout their human service programming of Pillsbury House Neighborhood Center. Resident artists teach classes at their daycare as well as are involved with their on-site day training and habilitation program for adults with disabilities. Older adults are engaged in a ‘Visual Memoir’ class. Their Breaking Ice program uses the arts for diversity, equity, and inclusion trainings. Local artists rotate through a structure in their lobby every two months to “remind everybody that this is a place of the arts, how the arts bring people together, and how the arts can encourage healthy and vibrant communities,” Price says.

And hopefully, this was a small reminder of just that—the power art carries to foster connectedness, creativity, and change. If you haven’t had the chance already, we encourage you to see this in action over at Pillsbury House and Theatre. (Jimmy and Lorraine: a Musing is on-stage until October 20th!)

Planting Our Flag

Graphic of a single illuminated lightbulb

The Upstream Imperative, Volume 1

This is the first article in “The Upstream Imperative,” a series of articles exploring the challenges and opportunities facing the social services sector.

By Adair Mosley, President and CEO, Pillsbury United Communities

Here’s a hard truth: our systems are failing our communities. The black and brown families we see every day inhabit a society where they are in last place. Minnesota is 49th or 50th nationally for disparities in earning high school diplomas. We are 49th for racial gaps in home ownership. Mortality rates for African-American and Native residents are up to 3.5 times higher than for other racial and ethnic groups.

While these challenges disproportionately affect people of color and families living in poverty, they are a legacy of choices we’ve made as a community. So how will we respond to these shared problems as a society?

Will we focus on providing services that ease suffering in the short term, while ignoring the systemic causes that have brought us to this point? Or will we embrace deeper, more lasting solutions?

Make no mistake, traditional human services are a lifeline our communities can’t do without. Our sector improves millions of lives in thousands of communities by working to close gaps in food, housing, education and beyond. These efforts must be preserved and strengthened.

But on their own, they are not enough. Beyond delivering programs and services, it’s time to re-envision the ecosystem and impact of our work as a whole. To remove systemic barriers that hold back people’s lives, we need to embrace radical and disruptive innovation. And urgently.

Social needs: widening the scope

Agencies often say they address social determinants of health when in reality they treat symptoms. Food shelves help feed families, but they don’t solve the financial and transportation burdens that put grocery stores out of reach for many communities. Health education can save lives, but it only succeeds when supported by healthcare infrastructure that makes the knowledge actionable to people where they live.

While providing near-term services to individuals is necessary, it does little to change the systemic issues on the ground — most importantly the long-term economic disadvantages faced by families living in poverty. Until we confront that social reality, food, housing and health assistance will be a temporary salve at best.

Responding only to individual needs can give us a false sense of progress. We celebrate the number of people we’ve served through our programs while ignoring the conditions that make these programs necessary.

To move the needle on a population scale, we must take a broader view. If we are serious about addressing social determinants of health, we must dismantle the systems that perpetuate inequities and hold people back across generations.

Changing the ecosystem

Shifting the context in which people live their lives is hard work. System-wide solutions take more effort, money, and political will. They require cross-sector partnerships that can reform complicated entities like our health care and education system. They require us to ask difficult questions, demand more of ourselves and our partners, and refuse to be complacent.

The social services sector can’t be expected to move these mountains on its own. Partners in government, philanthropic community, and businesses must also step up. When money is restricted to incremental solutions, entrenched problems fester and our communities remain unstable. We need brave financial partners willing to collaborate on ambitious solutions — and allow those with proximity to the community to focus dollars and energy where it matters most.

In over a century working with and for our community, we have learned that the best solutions flow from the community itself. But only when we understand the lives behind the challenges and stay anchored in their dreams and aspirations.

This is where we plant our flag as an agency. We envision communities where people achieve greater personal health and wellbeing together. Where cultural understanding creates social connections. Where prosperity is shared by all through equitable education and employment opportunities.

This is our motivation: going upstream to reform entrenched systems that can meaningfully change people’s lives long term. As an agency, as a sector, and as a society, we must be willing to think bigger and do the hard things. Only then can we realize a healthier, happier, more prosperous future for everyone in our community, no exceptions.

Gearing up for Census 2020: We all count

Census 2020: Waite House staff holding "We Count" signs

Medicaid. SNAP. Housing assistance. School meal programs. Child care assistance. Employment and transit services. Head Start. Health and unemployment insurance. The list goes on and on for programs and services that receive federal funding based off of census data. For Minnesota, it’s estimated that the state will lose $28,000 per person over a decade for not counting just one person. So, it’s no surprise that oftentimes it’s the historically undercounted communities that have been historically under-resourced as well.

The census is much more than just a count of who lives here. In addition to it serving as a significant determinant of the allocation of resources to our communities, it also impacts local, state, and national political representation. For this census coming up next year, Minnesota is at risk of losing a congressional seat. And—following the 2010 census results, North Minneapolis actually lost a councilmember. Though the population might actually stay the same (or even increase!), the impacts of not being counted have significant repercussions.

So, what all does this have to do with us? Everything. When resources are underestimated and communities are underrepresented, the opportunity to flourish and thrive diminishes. As an agency who has deep roots in these undercounted communities in Minneapolis—immigrants and refugees, those experiencing homelessness, indigenous communities, low-income households, renters, and more—we have a natural role and responsibility in taking part in census efforts to ensure a complete and accurate count.

We launched our efforts by hosting a census hiring fair at Brian Coyle Center in Cedar Riverside, with hopes to recruit census staff who represent the very communities they have a hard time reaching. As a registered Complete Count Committee with the Census Bureau, we plan to continue our efforts by engaging in culturally relevant outreach and engagement via our direct service programs, community events and info sessions, awareness through our media outlets North News and KRSM Radio, door-knocking, and more. With this being the first census where online participation is encouraged, we also plan to host open computer lab times to assist community members with this task, recognizing the very real digital divide in our community when it comes to technology access and literacy. Not only that, but with the census collecting responses in only 13 languages (none of which are Somali or Oromo), it’s imperative that our staff, who collectively speak 19 languages, are equipped to assist in these efforts.

Lastly, engaging with our communities to help participate and take leadership roles in these outreach efforts will be key. We want to provide the tools and support needed for folks to be part of the systems and solutions that impact their lives, recognizing it’s important that those who are doing much of the outreach reflect the communities they’re trying to reach. Especially with fear of government entities so prevalent, it’s trust and connection that will effectively get the message across.

Ultimately, the Census means more resources coming into our communities and fair representation, political power. But it also just means – you exist. We exist. We count. We are here and this is our home.

Want to volunteer or partner with us in our census efforts? Contact Meghan: MeghanM@pillsburyunited.org, 612-455-0388.

Register now for Greater>Together 2019

Adair Mosley at Greater>Together 2018

Registration for our 2019 Greater>Together fundraiser is now open! Join us on October 2 to celebrate 140 years of powering people, place, and prosperity. Purchase tickets via the form below, or click here for more information.

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