President and CEO
Signe V. Harriday is President and CEO of Pillsbury United Communities, where she leads one of Minnesota’s most innovative community organizations dedicated to building social, economic, and personal power alongside the communities it serves.
For more than 25 years, Signe has been part of the PUC family—first as an artist and collaborator with Pillsbury House + Theatre, then as a senior leader, and now as President and CEO. That journey has given her a deep understanding of the organization’s history and the communities who have shaped its mission over generations.
A nationally recognized executive leader, strategist, and cultural innovator, Signe has spent her career building organizations and partnerships at the intersection of community development, arts and culture, and social impact. She is known for translating bold ideas into lasting systems, cultivating high-performing teams, and bringing together residents, artists, businesses, philanthropy, and public partners to create meaningful change.
Prior to becoming President and CEO, Signe served as Senior Artistic Producing Director of Pillsbury House + Theatre and Head of Social Enterprises, where she helped lead the completion of the $5.7 million Pillsbury Creative Commons project and advanced strategies for long-term organizational sustainability.
Signe recognizes that the strongest organizations are built on relationships, trust, and the belief that communities already possess the wisdom and creativity needed to shape their own futures. Her leadership reflects a deep commitment to listening, collaboration, and creating the conditions where people—and communities—can thrive.
Signe can be reached at [email protected].