PUC’s Jovita Morales on the long fight to get Driver’s Licenses for All

Jovita holding a mic at an event.

Jovita Francisco Morales, an Indigenous Mazahua immigrant from Mexico, has organized Latine community members out of our Waite House Community Center in East Phillips for more than 15 years. “Waite House is kind of like my house. So much is accessible here,” she said.  

After years of fighting, she was one of the leading forces that secured Driver’s Licenses for All in Minnesota during this year’s legislative session. At the end of March and the end of a sabbatical she took to focus on advocacy for the Driver’s Licenses bill with her organization Minnesota Immigrant Movement, she spoke with the Pillsbury United communications team about that recent victory, food access as an organizing tool, and the power of Indigenous women. 

Tell us about your relationship with Pillsbury United. How long have you worked here?
I started volunteering in 2002. In 2005, I started work as a regular employee at Waite House. My first job was smoking cessation work. Then I worked at the front desk as a receptionist. Then I worked in the food shelf. And then I started community organizing during our produce giveaway. 60-100 people were showing up to presentations on produce day. We [eventually] organized those people to fight for municipal IDs and Driver’s Licenses for All. It became statewide.  

Why have driver’s licenses for all Minnesotans regardless of immigration status been such an important issue to you?
I have been working for so many years at Waite House, and I see community every single day that is in need of food. To have no hunger in the community, we have to look at the policy that makes people vulnerable. Having licenses will let people work; they will have money to bring food to their tables and there will be less trauma; this has caused trauma for 20 years.  The system has forced people to take risks and made it hard to take care of themselves by removing their right to a license. There’s a lot you can do with a state ID, like rent housing. The economy will be better because of this. 

You’ve been a leader in the movement since the beginning. How did you get involved?
From 2008-2009, collective tables began to form to lead this initiative. At Waite House, we started as Latinas Creativas which became Mujeres en Liderazga and then Mesa Latina, and then Minnesota Immigrant Movement. We wanted Waite House to do training and development to do something in community. That led us to develop the Driver’s Licenses for All bill and to work on getting municipal IDs in the City of Minneapolis, beginning in 2009. 

Tell us about the process of working for more than ten years to get the bill passed.
We asked many legislators to carry our bill in the beginning and they said no, but former Representative Karen Clark said yes right away. She recommended Scott Dibble in the Senate who passed it to Bobby Joe Champion. Clark and Champion became our fighters. Our first bill was introduced in the state of MN in 2010. We weren’t successful. In 2012, the bill passed the Senate but not the House. Then we passed it three times in the Senate but not in the House. We did work all over the state promoting the need for it. We had so many meetings. We did hunger strikes twice. We were camping every legislative session outside of the Capitol. The weather was so cold. We were also sleeping inside the Capitol at times. Governor Dayton said he wouldn’t support the bill, so we went to all his election events. We did a lot of rallies and marches. At one point Republican Rod Hamilton became the house author. He tried to bring other members, but he couldn’t. Finally, Senator Zaynab Mohamed and Representative Aisha Gomez carried it in the end joined by Senator Bobby Joe Champion and Representative Maria Isa Perez Vega. Most of the work being done was women. We started with women and ended with women. 

Tell us more about the work and power of women in this movement.
I come from an Indigenous community where machismo is still there, adopted from colonialism. Women were minimized and forced to do things. This movement proves that women can do so much, even without degrees. I didn’t have the opportunity to finish high school or go to college but have built so much political connection and power. This movement shows the resources we have—they come from the grassroots community members. When you work with your heart, everything you harvest will be love. 

Now that the law is passed, there’s still quite a bit of work to be done to implement it. What is that looking like?
This month we’ve re-visited ten cities around Minnesota doing education and consciousness work. We’re telling people we won; showing them that this is what happens when you don’t give up and you resist. We talk about what the law means, the story of how we got here, and then the bill itself. We want to prepare people to meet the requirements to get a license. We’re talking about responsibility and driving safely. We want people to take care of Minnesota like they’re taking care of their own lives. 

Do you have other dreams for Minnesota? What are they?
If I had more money, I’d create more programs, especially housing. Especially in rural MN, we can do a lot to use the food system to organize people and change policy. I also want to see paternalistic systems dismantled. If we say we want justice for everybody, or if we say we want to empower community, what does that really mean to us? My experience is that organizations minimize us or take credit for the work that community has done. How do we recognize all the good work without territorialism?  

What are your dreams personally and professionally?
I have been asking myself that. One of my dreams is just to be happy and see people happy. When you see a family that has a lot of love, it’s partly because they are ok. Better jobs and better housing create love and harmony in the family. Need gets in the way of love. We have to share resources and remove barriers in order to live equitably. 

Arts Blocks Project 2022

Artblocks 2022

ART BLOCKS, an initiative launched in 2013 by Pillsbury House + Theatre, aims to make the rich artist ecology found in neighborhoods visible to everyone and provide opportunities for artists and communities to make and experience art together. In 2022, the project expanded to include each neighborhood served by Pillsbury United Communities. The project focuses on community safety and wellbeing and seeks to engage people in proximity to support each other and deepen connections through the creativity of artists. ART BLOCKS aims to increase community connection, vitality, and safety through ‘creative place keeping.’ 

Several community events were held at Waite House to promote community safety and togetherness. Sarah M. Greer hosted two music events in her front yard, while Shelly Rainey conducted a beading class and provided sage bundles to her students. Tamales y Biciletas collaborated with various artists, co-hosted community safety conversations and quilt square creations, which resulted in beautiful quilts that were shared throughout the community. 

Four individuals from Brian Coyle – Ifrah Mansour, Hamza Noor, Binyam Raba, and Mohamed Salad – have taken steps to promote community safety and engagement in their Minneapolis neighborhood. Ifrah created a Somali hut in Currie Park for kids to engage in activities and learn about co-creating safe communities. Hamza took photographs of Cedar Riverside youth and edited their backgrounds to showcase their family’s heritage, while Binyam painted a large picture of the Lowry Bridge with the Oromo flag to celebrate the Oromo Community Center’s anniversary. Mohamed created a scavenger hunt to encourage children to explore their community, and their pictures were used as conversation pieces to promote community love and communication. 

At Pillsbury House + Theatre, Joseph Bard combined hip hop and martial arts to create a safe space for young scholars, while Bayou Bay created a game day at his studio installation to bring his neighbors together. Mankwe Ndosi and Phyllis held an event called “Neighborhood Medicine” to bring people together and teach them about wild medicine, while Con Rice created flags representing the Black diaspora to heighten the visibility of his community. Fernanda Sequeiros created a conversation box called “Spoons that Nourish” to bring people together over a simple meal and foster connections among neighbors.  

North Side artists created initiatives such as a Halloween “Fest,” an art-making day, a spoken-word performance, and a summer of community events. Participants in these events describe community safety as involving relationships and connections among neighbors, access to resources and equitable opportunities, and a sense of trust and openness in the community.  

To learn more about this community creative initiative read this booklet created by Mike Hoyt – Creative Community Liaison at Pillsbury House + Theatre. 

Cinnamon Pelly Named President and CEO of Pillsbury United Communities

MINNEAPOLIS, MN, APRIL 10, 2023 — The Pillsbury United Communities Board of Directors announced today that Cinnamon Pelly has been named the President and CEO of Pillsbury United Communities. Ms. Pelly comes to the agency from Cincinnati, Ohio where she has most recently served as the Chief Operating Officer for the Urban League of Greater Southwest Ohio.

Pelly is an experienced executive with diverse leadership experience spanning community development, education, health and human services, banking and philanthropy. As COO of the Urban League, she oversaw significant renovations to the Cincinnati and Dayton offices during the COVID-19 pandemic which kept the doors open and allowed staff to serve 40,000 in the community.  She led negotiations for a 10-year, multi-million-dollar real estate contract for the new Holloman Center for Social Justice. The Cincinnati Enquirer called her an “African American emerging leader to watch,” and she’s been honored with several professional awards for her transformational leadership.

“I am deeply honored to lead Pillsbury United Communities as its next president and CEO. I am fortunate to join a team of incredibly talented and caring executives, staff, volunteers, trustees, and donors who have prioritized a bold vision for justice, equity, and prosperity. Together, we will build on our rich legacy of co-creating enduring change that positions people and communities to reach their full potential.”  said Pelly.

Pelly’s first official day at the agency will be April 17, 2023.

“Pillsbury United Communities has been the quiet achiever, fighting for social justice and equity in our communities for over 140 years. The team has been preparing for the next chapter and selecting this new leader was a serious undertaking. We had some wonderful candidates, and we actively involved the entire organization. In the end, Cinnamon didn’t only bring an incredible breadth of skills and experience, but her ability to genuinely connect with people at all levels was amazing. Uniting people is the key to our future. With game-changing directives in play that will positively impact so many parts of the community, the Board is excited to welcome Cinnamon to help begin PUC’s next chapter.” said Heath Rudduck, Chair of the Board of Directors.

“I’m so pleased to have Cinnamon join Pillsbury United. Her breadth of experience, coupled with her commitment to strengthening communities and racial equity are a beautiful combination of talent and passion that align with our agency’s values. I am thrilled to work closely with her in coming months to welcome her to the PUC family and introduce her to our community,” said Pillsbury United Interim CEO Brenna Brelie.

The Pillsbury United Board of Directors retained BroadView Talent Partners to conduct the CEO search in the fall of 2022. “Midwestern born and raised, Cinnamon brings an amazing blend of progressively responsible corporate, non-profit, and community development leadership coupled with exceptional relationship management and fundraising capabilities to the PUC CEO role. Cinnamon will fast-adapt to Minneapolis and the constituent communities served by PUC’s mission and social enterprises. We envision that she will be the perfect catalyst for PUC’s next phase of growth and maturity,” said Tracy McMillan, CEO & Managing Partner of BroadView Talent Partners.

About Pillsbury United Communities

Pillsbury United Communities is one of Minnesota’s most well-established organizations with 140+ years of service to diverse communities across the Twin Cities and beyond. Pillsbury United Communities has an annual operating budget of $16M (including affiliates) and 150 change agents. We are community builders co-creating enduring change toward a just society where every person has personal, social, and economic power. Our united system of programs, neighborhood centers, social enterprises, and partnerships connects individuals and their families across the region. More information about Pillsbury United Communities is available at www.pillsburyunited.org

 

Contact: Kenzie O’Keefe, Head of Mobilization & Narrative Strategy
651.245.2647
KenzieO@pillsburyunited.org

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