LEAD offers a better response to chronic crime and disorder, allowing community leaders, police, and prosecutors to ensure that community care and coordination form the primary approach to people whose problematic conduct stems from mental illness, substance use, or extreme poverty.
Make A Referral
Care for the East Lake Street Corridor
A better approach to health, safety, and equity
Data & Results
Independent evaluations show that LEAD reduces recidivism, reduces prison and jail usage, increases rates of shelter and housing, and improves outcomes for participants and communities.
Partners
As a collective impact initiative, LEAD’s system of shared governance relies on the active input, expertise, and perspectives of a wide array of community representatives, organizations, and agencies. Together, we are building new pathways to health, safety, and equity in our community.

What We Do
Our Approach

Focused on the East Lake Street corridor, LEAD Minneapolis is building a better approach to the crime, suffering, and harms that can stem from unmet behavioral health needs, homelessness, and/or extreme poverty. A national model replicated in dozens of communities across the country, LEAD seeks to strengthen communities by reorienting the systems that shape health and safety.
LEAD is a proven strategy to reduce harm and increase safety and equity by reorienting response to some low-level illegal behavior. With LEAD, stakeholders collectively ensure that long-term, community-based care and coordination is the primary response for people who commit, or are at high risk of committing, law violations due to their behavioral health challenges and income instability–rather than jail and prosecution.
Goals of LEAD
Reorient
Collective response to safety, disorder, and health-related problems
Improve
Public safety and public health through research-based, health-oriented, and harm reduction interventions
Increase
Access to community-based resources for people with complex behavioral health needs
Undo
Racial disparities at the front end of the criminal legal system
Sustain
Collaboration of local, state, and federal leaders to grow LEAD’s scale over time
Strengthen
Relationships among diverse stakeholders
Frequently Asked Questions
What is LEAD?
LEAD is not an organization — instead, it’s a replicable strategy that helps communities increase health, equity, and safety.
LEAD Minneapolis is built on the LEAD model, which was first developed in Seattle in 2011 and which is now being replicated in diverse communities across the United States and around the world. Learn more about the LEAD model.
What problem is LEAD designed to address?
After decades of an expensive, harmful, racially inequitable, and ineffective war on drugs, it’s clear that we can’t arrest our way out of the problems related to drug use and mental illness. At the same time, the public disorder, crime, and human suffering associated with unmanaged behavioral illness cannot be ignored, and the people suffering with these challenges must not be abandoned.
LEAD serves people who have disproportionate contact with emergency departments, psychiatric health systems, public shelters, and the criminal legal system. Sometimes dubbed “familiar faces,” these are people who are not effectively reached by whatever safety-net services might be locally available.
In Minneapolis, LEAD provides an alternative public safety response to address non-violent community safety issues along the East Lake Street corridor, an area built and sustained by Black, Indigenous, Latinx, and immigrant communities that had seen an increase in criminal activity driven by the effects of systemic racism and a lack of investment.
People can be referred to LEAD Minneapolis by local stakeholders, including residents, business owners, and visitors. Regardless of how someone gets referred into LEAD, the real shift happens after diversion. LEAD’s patient, coordinated, street-based, long-term, low-barrier, harm-reduction case management is the heart and soul of LEAD’s approach to transformative care.
What makes LEAD different?
LEAD is not a program but a framework for changing outcomes for both systems and individuals.
- Collectively, LEAD works to shift the systems that shape our collective responses to the crime and public disorder that can stem from current approaches to unmanaged behavioral illness.
- Individually, LEAD provides non-punitive, community-based, low-barrier case management and doesn’t require that anyone be in contact with law enforcement or the legal system to get help.
LEAD differs from many forms of diversion or alternatives to police response. Unlike other diversion models, LEAD doesn’t impose sanctions, isn’t court based, doesn’t require police contact, doesn’t require an immediate cessation of concerning behavior, and works with people as long as they want LEAD’s help.
Unlike crisis-response efforts, LEAD’s intensive case management isn’t limited to just a single encounter but continues as long as it’s useful. In contrast to specialty courts, LEAD doesn’t demand adherence to mandatory conditions. Consistent with harm reduction principles, LEAD doesn’t require abstinence, and unlike divert-to-treatment approaches, LEAD doesn’t establish treatment as a precondition to other forms of care. LEAD provides an ongoing framework to coordinate with legal system partners who often have other (non-divertible) cases involving an individual LEAD participant, to reduce the chance that the left hand will undo the progress the right hand has labored to achieve.
And by continuously engaging stakeholders who may traditionally have felt at odds with one another, LEAD shifts systemic policies, practices, and resources to improve both individual and collective well-being.
Who is eligible for LEAD?
In order to meet the criteria for LEAD Minneapolis, an individual must either reside in or be a frequent visitor to the East Lake Street corridor, be 18 or older, and have a history of or be at risk for criminal legal system involvement due to unmet needs related to substance use, mental health illnesses, and extreme poverty. Complete a referral online.
Who should be referred to LEAD Minneapolis?
LEAD Minneapolis is intended to provide a non-police response to problematic behavior like shoplifting, drug use in bathrooms, and loitering at transit stations. Not certain if the problem you’re seeing is right for a referral to LEAD Minneapolis? Contact us anyway — we’ll help determine the right response.
Who can make a referral?
Anyone can make a referral, including residents, business owners, and visitors to the East Lake Street corridor. When it comes to public health and safety, all of us are stakeholders. Complete a referral online.
How do I make a referral?
Complete our online form to make a referral and a case manager will reach out to you with additional questions. If you have information about any distinguishing physical characteristics or where this person typically spends time, please include this on the referral form to aid our case managers in locating this person.
What are your operating hours?
LEAD Minneapolis’ current operating hours are Monday-Friday, 9AM-4PM. Get in touch.
How does LEAD operate?
LEAD Minneapolis is developed, governed, and implemented by three groups: the Policy Coordinating Group, Operational Work Group, and Community Leadership Team. Each of these groups is charged with specific responsibilities that contribute to the collective effort to address complex community problems, identify opportunities for improvement, and respond effectively.
Policy Coordinating Group (PCG)
The Policy Coordinating Group serves as the policy-making and stewardship body for LEAD. The PCG is composed of senior members of multiple organizations – community-based service providers, criminal legal agencies, health agencies, elected officials – who are authorized to make decisions on behalf of their offices. Together, they develop the vision and goals for LEAD, make policy-level decisions for the initiative and within their respective agencies, and ensure that resources are dedicated for the success of the initiative. In addition, the PCG establishes and ensures plans for evaluation, communications, growth, and sustainability.
Operational Workgroup (OWG)
The Operational Workgroup provides a common table for day-to-day line staff who coordinate daily activities and collectively monitor, identify, discuss, and address operational, administrative, and client-specific issues. Using this ongoing inquiry, the OWG develops protocols to ensure that the operations reflect and are consistent with policies established by the PCG. In some cases, robust communications platforms supplement or may even supplant the need for an OWG.
Community Leadership Team (CLT)
Quite often, systems-led initiatives are developed and decided behind closed doors, and community engagement becomes little more than a box to be checked. With LEAD Minneapolis, it is imperative that the community hold a meaningful role in its planning, launch, and ongoing operations. To this end, many LEAD sites establish a CLT to advance communication with and connection to the project’s larger community of stakeholders.
Project Manager
A dedicated Project Manager coordinates the work of the three bodies while managing all aspects of the initiative’s day-to-day activities for LEAD Minneapolis. A trusted partner of all stakeholders, the Project Manager works to identify and address problems and opportunities, shepherds strategic development, and constantly fosters fidelity to the model.
For communities seeking to learn more about the LEAD model across the country and around the world, there’s only one place to go: the LEAD Support Bureau. Staffed by a team of expert practitioners, the Bureau is the only authorized resource to provide training and technical assistance for LEAD.
Data & Results
Our Impact
Offering an effective, evidence-based response to unlawful or problematic conduct stemming from unmanaged behavioral illness and chronic poverty, LEAD Minneapolis is rooted in dignity, harm-reduction, and collaborative stewardship.
2023-2024 Data
60
Enrolled Clients
606
Client Contacts
106
Referrals Received
*As of March 25th 2024
National Evaluations
Independent evaluations of the flagship LEAD site in Seattle show that LEAD reduced re-arrest, increased rates of permanent housing, and improved outcomes for participants and communities.
Local Reports
Partners
Our Collective Impact
Drawn to meet the Movement for Black Lives’ call to dismantle our nation’s endemic over-reliance on policing and the legal system, LEAD Minneapolis seeks to decenter law enforcement and place public safety into the hands of the community. Pulling from LEAD, a program effectively addressing community safety in Seattle and over 80 other cities across the country, these public private partners brought together a diverse set of stakeholders to launch LEAD Minneapolis in 2022 with a focus on the East Lake Street corridor as a means of collectively creating an equitable, effective, non-punitive system of care in our community.
Policy Coordinating Group
Made up of community and civil rights leaders, law enforcement, business owners, and city officials and guided by a shared commitment to improve our community, the LEAD Minneapolis Policy Coordinating Group provides oversight to LEAD Minneapolis. Pillsbury United Communities serves as the host organization for both LEAD Minneapolis project management and case management.
Funders
LEAD Minneapolis is proudly funded by: GreenLight Fund Twin Cities, City of Minneapolis, Hennepin County, US Bank, Thomson Reuters, and Mortenson Construction.
Who We Are
Our Team
At LEAD Minneapolis, we work together across organizations and sectors to advance health, safety, and equity by replacing systemic punishment with systems of care. We are case managers, lawyers, project managers, outreach workers, people with first-hand experience, and policy developers devoted to advancing community safety and equity. Driven by the belief that a better world is within our reach, we are committed to creating an equitable, effective, non-punitive system of care in our community.
Press & Resources
Evaluation
- August 2, 2023
Seattle’s Law Enforcement Assisted Diversion (LEAD) Program: Within-Subjects Changes on Housing, Employment, and Income/ Benefits Outcomes and Associations With Recidivism, 2017 - August 1, 2023
LEAD Program Evaluation: The Impact of LEAD on Housing, Employment and Income/Benefits, 2016 - October 25, 2022
King County Auditor Report, Dec 2022 - October 23, 2022
LEAD Client Satisfaction - October 22, 2022
JustCARE Outcomes Evaluation - October 20, 2022
The Uses and Abuses of Police Discretion, 2016 - August 5, 2022
Seattle’s Law Enforcement Assisted Diversion (LEAD): Program Effects on Criminal Justice and Legal System Utilization and Costs, 2019 - January 23, 2022
King County Mental Illness and Drug Dependency Fund (MIDD) Data Page
Press Release
News
- April 26, 2024
Minneapolis to set up Lake Street Community Safety Center, and wants residents’ help to define it - January 4, 2024
How Do We Stop Having to Clear Encampments? - January 4, 2024
Extended Residents of MPLS Homeless Encampment Speak Out Before Thursday Eviction - October 23, 2022
LEAD Client Satisfaction - October 20, 2022
The Uses and Abuses of Police Discretion, 2016 - August 5, 2022
LEAD is What’s Next for Lake Street - August 3, 2022
Community Safety Initiative - May 10, 2022
We’re Giving the Twin Cities a GreenLight - April 14, 2022
GreenLight Twin Cities’ Adopts Let Everyone Advance with Dignity (LEAD) Public Safety Model - April 13, 2022
GreenLight Twin Cities Launches Community Safety Initiative Leading $1.4M Investment
Contact Us
If you are experiencing an emergency that requires an immediate response, call 911.
Make a referral
Please note that LEAD is not a first responder program. For all other inquiries, please complete this form below or give us a call.
Call or text (612) 208-7460
This voicemail-only number is monitored Monday-Friday, 9AM-4PM. We strive to answer calls within one business day.
Other ways to get involved
Our History
Pillsbury United Communities was founded in 1879 as the Bethel Mission, an offshoot of Plymouth Congregational Church. We trace our roots to many of the earliest settlement houses in our city, including Pillsbury House, Unity House, and Wells Memorial House. Our history is as rich and diverse as the neighborhoods we’ve called home.
Our communities and our work have evolved over the last 140 years, but our mission remains the same: working with our communities to co-create enduring change towards a just society.
